Joe Gladstone

Professor of Behavioral Science & Marketing · UC San Diego

What people do with money, not what they say they do.

I study financial decision-making using millions of real bank transactions and large-scale psychological data — the gap between how people think they handle money and how they actually handle it.

Read the research
Joe Gladstone

Rady School of Management

Selected findings Question · Answer
JPSP 2024
Across the income spectrum
JPSP 2022
Pooling predicts satisfaction
OBHDP 2021
Deepens the hardship it follows
PSYCH SCIENCE 2019
Yes — from transactions alone
PSYCH SCIENCE 2016
The ones that fit who you are

Areas of research

Three questions I keep returning to

Personality

Spending and Personality

What transaction records reveal about who someone is, and why spending in line with your personality pays off in wellbeing.

Explore the work →

Wellbeing

Money and Wellbeing

Income and wealth predict how people feel less well than most assume. The shape of a financial life matters more than its size.

Explore the work →

Households

Couples and Household Finance

Who manages the money, what happens when they stop, and how financial arrangements shape relationships.

Explore the work →

Publications

Recent work

in press Principal Linearity Neglect: Underestimating the Impact of Principal on Estimates of Compounding Growth Posner, N. JCP
in press Evolving Norms of Market Fairness: A Contemporary Replication of Kahneman et al. (1986) Rose, W. PSPB
2025 Out of Control: The Interplay of Subjective Poverty and Income on Spending Bellezza, S. JMR
2025 Opening Up About Money: The Unexpected Benefits of Financial Disclosure Meister, M., & Garbinsky, E. OBHDP
2025 Buying (Quality) Time Predicts Relationship Satisfaction Whillans, A., & Pow, J. JPSP
2025 Courageous but Indebted? Regional Courage is Associated with Higher Debt-to-Income Ratio in the United States Packer, J., & Götz, F. PSPB

All publications →